ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

What the sheet shows is that each customer is costing you $100 in just lead generation expense. One of the more interesting things that this model shows is how rapidly cost of customer acquisition climbs If your leads require human touch to convert them, (compare cell B23 with cell B22.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JUNE 2, 2022

Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Make sales leaders part of your ABM leadership team.

Customer 98

Customer Marketing Channel Acquisition 98