ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

View from Seed

MARCH 3, 2015

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

OCTOBER 24, 2017

This information may not be revealed through an official Discovery session, but it will likely come out during the sales process and should be documented and fully communicated with the CS team. As sales teams move through the sales cycle, they learn a lot about their future customers that CS teams want/need to know.

Sales 113

Sales Customer Sales Cycle Vertical 113

www.forentrepreneurs.com

FEBRUARY 2, 2010

This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. Another shocking computation is to look at the cost of a direct field sales force: This shows is that it is not unusual for the cost of acquiring a customer to be as high as $100,000.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

This is going to be BIG.

NOVEMBER 10, 2011

Slow sales cycles. You can sit in a pitch meeting with an investor demoing your product, and hypothesize as to whether or not there will be a market or even a business model for something, or you can role reverse and "Show them the money". That alone is enough to make a lot of VCs throw up a little in their mouths. Ugh, right?

Sales Cycle 121

Sales Cycle Government Revenue Sales 121

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Sales shouldn’t feel like they’re helping out marketing, and marketing shouldn’t feel that they’re passing leads on for sales to take the glory. Both departments co-own ABM.

Customer 98

Customer Marketing Channel Acquisition 98