Profiting From Resentment: How To Measure And Neutralize The “Bad Profits” That Drive Customers Away
YoungUpstarts
APRIL 9, 2015
Sure, you get the sale now , but the bad experience, price, or product will come back to hurt you. By combining your NPS data with customer-by-customer revenue data, you can estimate the amount of revenue derived from bad profits. Bad profits are like bad karma for companies. It just makes sense.
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