article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. So What is This Underbelly of Which You Speak?

SEM 379
article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Perhaps the seminar your CEO led at the same time is responsible for some of the surge in new followers. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each.

Framework 102
article thumbnail

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

SEM Rush – Find profitable key words. Offline Events– This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events. Search Engine Optimization– This includes on page and off page optimization activities aimed at generating organic search engine traffic.