Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.
Both Sides of the Table
FEBRUARY 7, 2013
Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. But more importantly Ethan developed the belief over time that consumers really needed a service that would allow them to book across many different service businesses from one convenient location.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VC Adventure
APRIL 8, 2010
Recently Dan Frommer over at the Silicon Alley Insider wrote about the reemergence of “stealth mode ”. Niel Robertson, the CEO of Trada, wrote one of the best articles that I think I’ve read on the subject of stealth on the Trada blog that further describes our thought process around operating the business stealthfully for a number of months.
Startup Lessons Learned
NOVEMBER 7, 2008
Oops - there went several precious weeks of development effort down the drain. Dont worry about selecting particularly good keywords, if youre new to SEM. And if you dont know who your customer is, perhaps some customer development is in order? Turns out, there was aboslutely no demand whatsoever for that particular product.
www.reincubate.com
FEBRUARY 1, 2010
Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Contribute to development of primary business plan, with input on focus, costing and approach (platform, build vs. buy, resourcing, hosting strategy, time & cost).
Both Sides of the Table
MAY 15, 2010
What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why. Rumored to be appox.
VC Cafe
SEPTEMBER 27, 2010
Innovid has developed an interactive pre-roll ad format called iRoll, that encourages users to click on moving objects with the interactive ads before watching the video. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. Innovid raised $4.1
Expert insights. Personalized for you.
380 
Let's personalize your content