article thumbnail

Lessons Learned: Work in small batches

Startup Lessons Learned

Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. The batch size is the unit at which work-products move between stages in a development process. Take the example of a design team prepping mock-ups for their development team.

article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us. Shama Kabani , Marketing Zen.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HOW TO: Build an App for Your Small Business

mashable.com

You don’t need a developer to use App Inventor, and you can create Android applications that use a smartphone’s features, including GPS and SMS. If you’d like to capture the iPhone market, too, check out AppBreeder , a web-based iPhone app maker, or SwebApps , another tool for building iPhone applications.

article thumbnail

Lessons Learned: The product manager's lament

Startup Lessons Learned

But I have a special sympathy for the "product manager" in a startup that is bringing a new product to a new market, and doing their work in large batches. I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe.

article thumbnail

Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. Imagine you are crossing the street.

article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

article thumbnail

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. What is customer development? Using AdWords to assess demand for your new online. As the company grows, this kind of work generalizes into "executing the companys current strategy."