ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.

B2B 94

B2B Marketing Curation PPC 94

ReadWriteStart

JUNE 16, 2011

What I find exciting about Freshdesk is that they may be able to do the same thing in customer support that Zoho did in CRM: a drastic downshifting of the price-point of a full-functionality, differentiated, cutting edge customer support solution. Zendesk is heavily financed by Benchmark and Charles River and has 10,000 customers.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Up and Running

JUNE 27, 2018

Differentiate yourself. Base every hiring decision on the value—dollars and cents—that your new hire will add, and don’t do it until your finances can support it. . Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Both Sides of the Table

MAY 7, 2011

It helps with sales cycles because customers know that they can switch away if they so choose. Mark: Google had trouble dealing with customers and contracts because they historically were so engineering driven. Engineers don’t blame salespeople for making them work weekends to help them hit their quota.

Software Review 285

Software Review Software St. Louis API 285