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How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? Is there a way for you to differentiate your site and content from theirs—a unique approach that you can take to sharing what you do?

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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. So this is really building out your competitive differentiator. Anne Janzer: Indeed, indeed. I want to do it. But you know what? What role does content play and social media play?

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41 Entrepreneurs Share Their Favorite Business Quotes

Hearpreneur

They may think their problem is “not having enough money” but in reality the problem could be “not able to close sales” or “inefficient lead generation” or “misuse of funds” or…any number of issues. If you don’t build your dream someone will hire you to help build theirs.