Differentiation Matching PPC SEM 
ConversionXL
JUNE 30, 2019
To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then, I perform my own search, going through at least two pages of PPC ads and organic results.
ConversionXL
MAY 11, 2017
To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.
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