crowdSPRING Blog

JULY 27, 2010

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). crowdSPRING is a small business.

Small Business 122

Small Business Web Design Marketing 122

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

Search 226

Search PPC Widget SEO 226

ConversionXL

JUNE 30, 2019

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. Then, I perform my own search, going through at least two pages of PPC ads and organic results. I’ m looking for benefits that are unique, not just “more features” or “cheaper.”.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. Then I perform my own search, going through at least 2 pages of PPC ads and organic results. I’ m looking for benefits that are unique, not just “more features” or “cheaper”.

SEO 131

SEO Analytics Conversion Search 131

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work.

Analytics 127

Analytics Campaign Search Customer 127

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. Not good.

Customer 60

Customer PPC Campaign SEM 60

crowdSPRING Blog

MARCH 4, 2014

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Use a responsive design.

Web 134

Web Small Business Design Marketing 134

crowdSPRING Blog

JANUARY 4, 2016

If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). It might tell them what your business does.

Web 48

Web Small Business Design SEM 48

Occam's Razor

DECEMBER 6, 2010

Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). The SEM team, who actually spend all the paid search marketing budget day-to-day. The first tab is focused on the SEM team. Match types. The above examples have been non-ecommerce; this one is focused on ecommerce.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. SEM Rush – Find profitable key words. Socedo – Socedo discovers the social prospects that match your custom criteria then further qualifies them via predefined engagement workflow. The ad service is largely focused on keywords. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

APRIL 6, 2009

They think broad matching on their key terms will take care of the tail. The reality is the best broad matches will pick up 500 or a 1000 queries, the tail has hundreds of thousands. * It is important to know these are not match typed in any way, these are actual search queries of google.com users.

Search 103

Search PPC Matching Analytics 103