Both Sides of the Table
FEBRUARY 28, 2018
This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. and a differentiated feel in terms of fabric, design, sustainability, etc. from Charter’s subscribers.
Duct Tape Marketing
MAY 9, 2017
And so there may come a time when chat bots really help a small business save time and talking to customers and all these kinds of things but I think for right now it’s a little bit early to jump in and start experimenting with that stuff, especially since it kind of to some extent eats away at your core differentiator. David: Oh yeah.
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Feld Thoughts
JANUARY 19, 2014
Some concerns in the media include: Legislation. As a feature differentiator, manufacturers will be eager to sell a profitable new option. I love the train ride between Portland and Seattle, and I’ve taken it dozens of times, including just riding up and back in a single day. If costs come down, are there other barriers?
Duct Tape Marketing
FEBRUARY 28, 2018
I mean, it’s not just consumer media, obviously, and it’s not just software. ” I ordered a CD from CD Baby, I think it was, and they sent the most hilarious shipping notice about the party they were having in downtown Portland, as they lovingly sent my package off to the post office. You can subscribe to cars, right?
ConversionXL
JANUARY 23, 2013
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” All of a sudden now you’ve differentiated yourself first by adding value. Earned media as in recommendations from people they know. We sure did.
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