Differentiation New York PR SEO 
Austin Startup
MARCH 16, 2017
You’ve got your startup in a good place, you know what differentiates it from competitors, and your messaging is on point — so now you’re ready for a huge PR push, right? Before you call your PR agent, consider these questions first. Is your website up-to-date and optimized for SEO? Well, hold on a minute.
Both Sides of the Table
MARCH 25, 2016
Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. Market Structure.
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Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). At one company I work with it’s clear that our target user today is youth-oriented and middle America as opposed to 20-something and Silicon Valley or New York. Life goes on.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.
ultralightstartups.com
MAY 20, 2013
Apply to Pitch (New York). Startup PR. One that does not produce a lot of search results when Googled (so you won’t have to expend lots of SEO resources for your own name to show up when someone searches for it directly). What is an Ultra Light Startup? Who We Are. Our Technology Platform. How To Get In For Free.
Duct Tape Marketing
APRIL 24, 2019
It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.
Occam's Razor
SEPTEMBER 29, 2009
You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Traffic Differentials. Using Share of Search or Traffic Differentials are just two of many ways in which you can measure if your branding campaigns are indeed crushing your competition.
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