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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME].

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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. Wikipedia puts it well: “…in empathic design techniques, users are almost as involved in product design as designers and engineers.

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