Differentiation Product Product Name Sales Cycle 
YoungUpstarts
JULY 17, 2013
You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand? Get the right team in place.
ConversionXL
JUNE 14, 2021
In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. The best approach is going straight to the source, asking your customers what they want, need, and already love about your products or services. Let them know it’s not a thinly-veiled sales call.
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