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How to Conduct a Technical SEO Audit

ConversionXL

Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs). It’s all about helping Google understand your website better so that pages show up for the right searches.

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How to Build a User Research Culture

ConversionXL

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. But your silo—whether product design or marketing or web development—isn’t the only one that needs or benefits from a user research culture.

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Twitter Link Roundup #233 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Pernicious Effect of Dilution in SaaS: The Cold, Hard, Bloody numbers | saastr – crowdspring.co/W6Bwqs. Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. How to use circles in website design | Webdesigner Depot – crowdspring.co/1x6qz9M. 1nSnAbq.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?