Rob Go
JANUARY 21, 2016
Either you need some structural cost advantage that others can’t match, or you need to be generating revenue in a very different way that subsidizes your lower product margins. To be successful selling “cheaper” I think one of two things needs to happen. An example of this is the market for wine.
A Crowded Space
APRIL 11, 2016
Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. These factors tend to revolve around the type, size, quality, and frequency of matching that happens in a marketplace as well as the nature of the goods or services involved. This comes back to the value of the match.
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