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All GMV is not created equal

A Crowded Space

High-quality marketplaces are constantly building bigger moats and strengthening their network effects. Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. Each of these factors can contribute to stronger network effects and help a marketplace build enduring value.

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Transcript of What Local Businesses Need to Know About the State of Local SEO

Duct Tape Marketing

The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct. I think for local marketers, I think one important thing to do is understand depending on the vertical that they play in and the geography, right? John Jantsch: It’s networking, it is all it is, right?

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