A Crowded Space

APRIL 11, 2016

Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. At oDesk, we started with a 50%+ take rate but quickly lowered that to 30% and then 10% as we became more self-service and also wanted to lock up the market and prevent any disintermediation. This comes back to the value of the match.

Disintermediation 60

Disintermediation Matching Vertical Reputation 60

Rob Go

JANUARY 21, 2016

M arketplace businesses are the classic example of this because they disintermediate the supply chain and offer a more free exchange of products between buyers and sellers. Flash sales companies were momentarily able to offer this, as were daily deal companies. An example of this is the market for wine.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

Duct Tape Marketing

FEBRUARY 19, 2019

The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct. I think for local marketers, I think one important thing to do is understand depending on the vertical that they play in and the geography, right? Because those have a factor as well. I don’t think so.

SEO 54

SEO Vertical Non-Compete Search 54