Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)
ConversionXL
OCTOBER 14, 2021
For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Brand loyalty. Optimize and repeat.
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