ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). This bucket is where you place stuff for testing. Instrument. Hypothesize.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

DECEMBER 2, 2015

This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. Instrument. Hypothesize.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. Total revenue. For example, which countries contributed to total revenue. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140