Wed.Aug 24, 2022

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort. Are you making the proper investment, and is it paying off?

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5 Steps To A High-Profit Offer

YoungUpstarts

An offer so good it practically sells itself? Creating a product and getting a high-profit offer like that is a lot easier than you may think. The post 5 Steps To A High-Profit Offer appeared first on Young Upstarts.

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Venture Deals Fall 2022

Feld Thoughts

Registration for the Venture Deals Fall 2022 course is open. The course is free and starts on September 20, 2022. This is the second time we are running the new version of the course (v2!) that was co-created with Techstars and Kauffman Fellows. If interested, sign up now. I hope to see you there in one of the AMAs we will host for anyone who takes the course.

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What To Do When Life Disrupts Your Plans

YoungUpstarts

No matter how carefully we lay plans, at some point life is going to disrupt us and pull us off course. Rebecca Ward offers 3 Fs as tips to follow. The post What To Do When Life Disrupts Your Plans appeared first on Young Upstarts.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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25 Key Action Steps for Every Entrepreneur

Gust

Because you are undoubtedly raring to go out and change the world, I’m going to provide you with a crash checklist in “starting smart,” so that you can avoid the biggest, most bone-headed errors made by many bright-eyed and enthusiastic first-time founders. The post 25 Key Action Steps for Every Entrepreneur appeared first on Gust.

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Property Owners Running Startups Can Leverage Their Homes in Hard Times

The Startup Magazine

If you own a home right now and you are funding your startup business by bootstrapping, you’re in a fortunate position. The housing market is getting so expensive that it poses significant barriers to entry for an entire generation. The longer you’ve owned your house, the more home equity you’ve built up. Homeowners may be fortunate to own the roof over their heads, but they face serious expenses of their own.

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What You Should Be Tracking In Your Marketing Efforts And Why

Duct Tape Marketing

What You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with.

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How To Turn Your Customers Into Lustomers™

Duct Tape Marketing

How To Turn Your Customers Into Lustomers™ written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.