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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you know that you want to target HR people in North American companies with at least 500 employees, then LinkedIn is the only place you can do that type of PPC targeting. And being some of the lowest hanging fruit, running your text ads on Google or Bing can be one of the fastest and shortest sales cycle type of PPC traffic you can get.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. Smart, capable managers would not hesitate to make decisions instead of allowing their employees to make them. None are in Silicon Valley, one is in New York City, they’re spread out across the world (France, Estonia, St.