Duct Tape Marketing

OCTOBER 17, 2011

The Changing Face of Lead Generation This content from: Duct Tape Marketing. I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. GoDakshin via Flickr.

Lead Generation 67

Lead Generation SEO Social Media Public Relations 67

crowdSPRING Blog

APRIL 28, 2010

SEO and logo designers – [link]. Designers, argues @fergusdyersmith should view crowdsourcing sites as lead generation opportunities – [link]. 6 Things a Non-Engineer Should Know Before Founding a Web Startup – [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 91

Social Media Small Business Design Media 91

Duct Tape Marketing

OCTOBER 13, 2011

5 Steps to Small Business Public Relations Success This content from: Duct Tape Marketing. Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.).

Public Relations 67

Public Relations Small Business PR Lead Generation 67

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Public Relations Category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

FEBRUARY 2, 2016

How and Why to Use SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days. In fact, SEO has in my view risen from the ranks of technical tactic to the status of full blow marketing and growth channel.

SEO 28

SEO Dividend Channel Conversion 28

Duct Tape Marketing

JUNE 3, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. The impact on SEO alone can make this an attractive place to invest real dollars and Facebook’s growing importance for marketing is poised to threaten Google’s stranglehold gained through our dependence on organic search.

Small Business 62

Small Business PPC Social Media Public Relations 62