Accountability, Frugality Driving Pay For Performance Trend In PR
YoungUpstarts
JULY 16, 2012
More and more PR firms are moving away from the traditional retainer-plus-billable-hours fee structure to “pay for performance.”. That approach is especially appealing to startups and businesses that have been struggling to maintain profit margins during the recession, notes ActSeed, a resource for entrepreneurs and startups.
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