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Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. This means you have to generate awareness and demand yourself, before you get that sale. If there’s one thing that’s still keeping Google neck to neck with Facebook when it comes to advertising, then it’s their search network.

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It helps with sales cycles because customers know that they can switch away if they so choose. They both have their own responsibilities, but at the end of the day they’re all working to drive revenue either through a great user experience or through empowering employers to search for prospective employees. 29:45 minutes.

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