Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

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Search Engineer SEM Widget 225

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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Search PPC Widget SEO 226

Up and Running

JULY 26, 2016

See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates. Google AdWords or SEM (expensive). Lean marketing.

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Revenue Acquisition Channel Campaign 60

abovethecrowd.com

JULY 17, 2013

Over 45% of Yelp’s* searches begin on mobile. The applications can also leverage mobile-only features such as GPS search and the camera interface. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential.

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Mobile SEM SEO Technical Review 96