ReadWriteStart

DECEMBER 8, 2011

They market and they sell. Well, at the very heart of the marketing and selling problem is the concept of lead generation. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead.

Greece 116

Greece Entrepreneur India Silicon Valley 116

ConversionXL

JUNE 19, 2014

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 107

Greece Customer eCommerce Design 107

ConversionXL

JUNE 19, 2014

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 98

Greece Customer eCommerce Design 98

ConversionXL

JUNE 19, 2014

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 82

Greece Customer eCommerce Design 82

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Metrics 166

Metrics Marketing Search SEO 166