Steve Blank
APRIL 9, 2009
At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.
ReadWriteStart
DECEMBER 8, 2011
They market and they sell. Well, at the very heart of the marketing and selling problem is the concept of lead generation. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead. Social Contacts.
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ConversionXL
MAY 17, 2012
Design is marketing. A famous example is Pantheon built in Ancient Greece: Can you use it on web design? You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good. Design is not just something designers do. Design is your product and how it works. Visual Hierarchy.
ConversionXL
APRIL 17, 2019
Design is marketing. A famous example is the Parthenon, built in Ancient Greece: Can the Golden Ratio work for web design? The best images follow the rule of thirds : An image should be divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines. That’s rule of thirds in action.
ConversionXL
SEPTEMBER 26, 2022
Design is marketing. A famous example is the Parthenon, built in Ancient Greece: Can the Golden Ratio work for web design? The best images follow the rule of thirds : An image should be divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines. That’s rule of thirds in action.
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