Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. In my case I'm looking at Social Media (boss LOVES social!), The best way is to segment these metrics and then set individual targets for your most important segments. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!),

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)! The green intensity drags our eyes to handful of cells we need to look first. Another excellent resource is the Google Chart Gallery.

Analytics 143

Analytics Sierra Leone Channel Conversion 143