Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 21, 2015

This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!), Here's a great example of this, check out this slide… It shows searches in some country in 2019.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). The green intensity drags our eyes to handful of cells we need to look first. I've used Sunbursts to do the same with keyword portfolios. Sugar cane.

Analytics 143

Analytics Sierra Leone Channel Conversion 143