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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities. .

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process.

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What’s the Secret to Your Success? With Michael Chinnery of Divinity Olives

Up and Running

Olives are harvested on the Chinnery’s land in New Zealand. This grove is the site of a family-run business that plants, grows, and harvests these olives and then uses them to manufacture premium quality extra virgin olive oil. We’re going to come up with a name. ” Do you track metrics or KPIs?

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

We can guess our brand terms and product keywords, but the wonderful harvest of category-type, and beyond, keywords is gone. And of course our Acquisition, Behavior, Outcome metrics. As hinted above, our ability to understand the long tail — often as much as 80% of search traffic — will be curtailed. See Page Value there?

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Startup Resources

www.vccafe.com

Add a class name to buttons, forms, quotes, etc. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Eventbrite. Women Focus. Girls in Tech. Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. and they will instantly look pretty. Clear Books. ReceiptFarm. WorkingPoint. FreshBooks.