Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. Themes Improve Quality Score and Ad Rank Metrics. Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86