ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. One of my former colleagues, Rob, is an SEM guru—with zero coding background. Everyone who works with PPC tools has probably experienced the same problem at least once.) Difficulty : 8/10. Enable robust A/B testing.

Programming 134

Programming SQL Marketing Analytics 134

crowdSPRING Blog

DECEMBER 14, 2016

Look at the meta keywords in their HTML code – these will give you lots of insight into the keywords your competitors consider important (but keep in mind meta keywords have become much less important over the years). In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

DECEMBER 13, 2022

Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

DECEMBER 2, 2015

Some skills that come in handy when setting up tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to draw up the variations. PPC/SEM campaign. Sure, some tools allow use of a visual editor, but that limits your flexibility and control, so learning some technical skills is helpful. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48