Internet SEM SEO White Paper 
www.chancebarnett.com
MAY 10, 2011
This question is exactly what I love the “free report” give away or white paper type free line content. A clearly defined VALUE proposition on your landing page, such as headlines that instantly state the benefit, and are closely tied to the SEM ad copy (that they responded to). Have we missed the boat or is this just the start?
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. at 11:09 AM.
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