ConversionXL

FEBRUARY 3, 2022

For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. For example, a software company that opens a restaurant would be employing unrelated diversification. In most cases, an organization’s leadership sets the company’s revenue, market share, and goals.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

SEPTEMBER 12, 2012

The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. SAS software was doing an excellent job of keeping up with customer needs. SAS Canada is a good case in point. Close the sale.

Customer 168

Customer Social Media Retention Canada 168

YoungUpstarts

OCTOBER 10, 2012

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. In the process, everyone understands that SAS Canada software was an important contributor.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JUNE 15, 2021

It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. If so, how?

Audience 153

Audience Retention Campaign Video 153

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Make sales leaders part of your ABM leadership team.

Customer 98

Customer Marketing Channel Acquisition 98