Remove Lean Remove Product Development Remove Sales Remove Sales Cycle
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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How I invest as a pre-seed investor?

Hippoland

Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. For most companies, this is usually sales.

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How I invest as a pre-seed investor?

Hippoland

Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. For most companies, this is usually sales.

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Revenue Development

K9 Ventures

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. I tell these stories to lay the groundwork for what I am going to call Revenue Development.

Revenue 72
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How to Create a Compelling Unique Selling Proposition

ConversionXL

For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. We’re open to feedback no matter how negative it is, and I can promise you this is not a sales call in disguise. Sign up for a demo and go through the sales process.