Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

crowdSPRING Blog

JULY 13, 2016

In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Who (statement of need or opportunity) , (Product name) is a (product category).

Marketing 48

Marketing Startup Differentiation Naming 48

ConversionXL

JUNE 14, 2021

We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME]. Would you be open to a 15-minute phone or Zoom chat? Short, transparent and to the point.

Software Review 158

Software Review Audience Differentiation Framework 158

Duct Tape Marketing

DECEMBER 1, 2022

And so I don't, I think that every company has a voice, and whether they choose to really lean into that or or not, I think is is up to them. But I am a big advocate for absolutely defining it and leaning into it. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products.

Charlotte 88

Charlotte Audience Technical Review Chicago 88