Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.
Both Sides of the Table
FEBRUARY 7, 2013
” So Ethan went to work as a product manager at Google Video. Ethan had pointed out to me that merchants were being barraged by “deal site” wanting to drive customers in the door but they didn’t have great tools to manage their customers. It’s nice to finally not be in stealth mode!
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www.reincubate.com
FEBRUARY 1, 2010
Strategic Report to the CEO or board as an active part of the senior management team. Ensure uninterrupted delivery of IT services by defining and managing against external service level agreements with suppliers and internal agreements with end users. The role necessitates a hands-on approach, with periodic on-call responsibility.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Amazing lean startup resources Is Entrepreneurship a Management Science?
Both Sides of the Table
MAY 15, 2010
What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why. Primarily targets SMBs.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It’s still in stealth but plans to make announcements soon. I’ll save it for a future post.
VC Cafe
SEPTEMBER 27, 2010
The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. million to date and has managed to sign partnerships with some of the web’s leading video publishers.
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