Duct Tape Marketing

MARCH 14, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Gregg Schwartz. And old saying in investing is “diversify, diversify, diversify” – you don’t want to put all your eggs in one basket by investing all of your money in one company’s stock. Outbound lead generation: Go find your ideal target market.

Lead Generation 65

Lead Generation B2B Portfolio Sales Cycle 65

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. Most startups fail. Facts about your customers don’t come from your friends and families.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. E.g. Message match / headline match from PPC ad to landing page. Combine the brand marketing manager and the data analyst.

San Antonio 86

San Antonio Metrics B2B Analytics 86