The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
Without the revenue to match its expenses, the company is in now danger of running out of money. The new VP of Sales reviews the sales strategy and tactics that did not work and comes up with a new sales plan. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás.
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