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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Without the revenue to match its expenses, the company is in now danger of running out of money. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. Steve ainda brinca que, nesses casos sem volta, a Startup em pouco tempo entra na Espiral da Morte) [.]

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. What I’m looking for are common trends within that vertical. Reviewing a competitor’s online presence helps me understand how to differentiate my client. reviews, trust).

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. What I am looking for is common trends within that vertical. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131
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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., (Internet investor Dave McClure coined the acronym &# AARRR ,&# to remember the parts of Customer Relationships on the web.).

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