Duct Tape Marketing

DECEMBER 13, 2011

No matter what business trends are reported in the media, small businesses will always adopt them more slowly and in ways that don’t follow the hype. Social networks evolve into markets. I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform.

Small Business 67

Small Business Social Bookmarking Social Media Social Network 67

Duct Tape Marketing

OCTOBER 31, 2011

This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of social networks, mobile marketing and app based local marketplaces. Apps inside social networks are providing answers. Apps inside social bookmark sites are providing interesting reading.

Engineer 71

Engineer Search Social Bookmarking PPC 71

ConversionXL

OCTOBER 15, 2015

social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. Consider how this can be used in PPC advertising.

Conversion 48

Conversion PPC Design Social Bookmarking 48