Remove Metrics Remove Product Development Remove Retention Remove Social Network
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Retention competition is how you get people to come back to your app.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network. We went through another pivot when we switched again from instant messaging to social networking. It was painful.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Product 2. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

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Engagement loops: beyond viral

Startup Lessons Learned

Many viral products have flamed out over the years, able to capture large numbers of users, but proving transient in their value because they failed to engage customers for the long-term. Our goal is to understand the metrics, mechanics, and levers of engagement. Some of those affected customers decide to return to your product.

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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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Startup Resources

www.vccafe.com

Social networking. Social/Sharing. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? customer retention, churn reduction, lifetime value. Create your own social network. free enterprise social network. Great for visualizing work of product development.