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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. If so, the business world is full of specialists who are all too eager to help.

Customer 154
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Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

YoungUpstarts

Their compelling format encourages users stay until the end of the content, and their results encourage shareability on social networks. The push-pull of entertainment and engagement is a subtle balance, but one which works wonders for audience retention when done right. corporations.

Marketing 147
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Retention competition is how you get people to come back to your app.

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Pivot, don't jump to a new vision

Startup Lessons Learned

Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network. We went through another pivot when we switched again from instant messaging to social networking. June 23, 2009 9:55 AM LKsaid.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. It all depends on where you’re at.

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Engagement loops: beyond viral

Startup Lessons Learned

Facebook , LinkedIn , and other successful social networks have elevated this technique to a high art. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention?

Viral 140
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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.