A Smart Bear: Startups and Marketing for Geeks

AUGUST 29, 2011

But it doesn’t matter who’s responsible for what — the real problem is that we were a bad match and we both wasted time, money, and reputation. A thing so atrocious it’s actually worth even more time and effort to publicize their outrage to everyone they can find. For the same reason that I keep recommending Bill.

Technical Review 236

Technical Review Software Review Reputation Sales Cycle 236

Up and Running

JUNE 27, 2018

Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Remember that each tactic needs to meet your target prospects at each stage of your sales cycle (from prospecting, to qualifying prospects, to addressing their objections, to closing the sale).

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

YoungUpstarts

SEPTEMBER 13, 2018

Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Create content that continually builds your brand reputation.

Social Media 113

Social Media Sales Cycle Audience Media 113

This is going to be BIG.

DECEMBER 1, 2010

Whats sales metrics do you track? These two companies have built a reputation for turning their businesses into well oiled machines. It's no different on the sales side. They've turned sales into a science, tracking every metric possible and understanding what really drives the bottom line. Just close rate?

Sales 99

Sales Sales Cycle Metrics Reputation 99

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? A look at ABM in action: How Snowflake achieved 300% growth in 15 months.

Customer 98

Customer Marketing Channel Acquisition 98