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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128
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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. My product failed. 65 Brilliant Product Packaging Examples – [link]. Oklahoma Surgery Center makes surgery pricing transparent to customers – [link]. Mobile traction is getting harder, not easier. Salmon run.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Design & Production. Marketing/Communications/PR. Production/Printing/Manufacturing. Production Software. Design/Production. Product Launch. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media.