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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Increase recurring revenue. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The best way to say sorry, in my case, was to use all of my revenue and invest it back into the customer. Increase brand reputation.

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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. He graduated from Stanford University and from the University of Pennsylvania Law School. Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy.

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34 Educational Resources for Aspiring Entrepreneurs

Up and Running

This online course, offered by the University of Pennsylvania, is an eight-week course designed to educate you on the healthcare laws. See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. Health Policy and the Affordable Care Act. Product development. Edison Nation. Networking for Professionals.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Marketing/Communications/PR. Pennsylvania. Pennsylvania. Advertising/Sales. Circulation/Audience Development. Operations.