Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
Increase recurring revenue. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The best way to say sorry, in my case, was to use all of my revenue and invest it back into the customer. Increase brand reputation.
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