37signals.com

DECEMBER 5, 2011

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e. Apr 27 2010.

Product Name 44

Product Name Naming Product Software Review 44

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163