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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. The lion’s share of clicks—and revenue—goes to those who show up near the top. You run a search.

SEO 113
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High and Low Tech Ways to Promote Your Business

The Startup Magazine

In order for businesses to reach clients and generate the revenue needed to stay open, companies must develop a promotional strategy that will reach desired clientele. Having potential customers search for their business is only effective for customers who already know the business or product name.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. The purpose of traffic is to convert into customers or provide SEO benefit. The purpose of traffic is to convert into >customers or provide SEO benefit. 2 Rob on 01.12.10

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Q&A Wednesday :: ThankThank

Austin Startup

“[First Name], Thank you for purchasing Acme Brick’s [Product Name]…&# ) and the recipients’ contact information. Minimum viable product launched. By week 3 of us promoting the site, our revenues exceeded our costs. But who has time to sit down and write them? You provide the message (i.e.

API 76
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Oh, and what is that small SEO effort at the very top?

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