Remove PR Remove Product Development Remove Retention Remove Social Network
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. If so, the business world is full of specialists who are all too eager to help.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.

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Engagement loops: beyond viral

Startup Lessons Learned

Facebook , LinkedIn , and other successful social networks have elevated this technique to a high art. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention?

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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.